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Choosing Your AWS Pricing Model

Audience: AWS users, FinOps practitioners, and Cloud Operations teams.

Purpose: Guide for selecting the most suitable AWS pricing model to optimize costs.


Overview

Choosing the right AWS pricing model is crucial for optimizing costs and maximizing the value of cloud investments. This guide helps you evaluate workload characteristics and select the appropriate pricing option.


AWS Pricing Models

ModelCommitmentBest ForSavings
On-DemandNoneVariable, unpredictable workloadsBaseline
Reserved Instances1 or 3 yearsSteady-state, predictable workloadsUp to 72%
Spot InstancesNoneFault-tolerant, flexible workloadsUp to 90%
Savings Plans1 or 3 yearsConsistent usage across servicesUp to 72%

Decision Framework

Step 1: Evaluate Workload Characteristics

Assess your workload requirements:

FactorQuestions to Consider
ComputeWhat are CPU and memory utilization patterns?
StorageWhat are capacity and I/O requirements?
NetworkIs the workload latency-sensitive?
AvailabilityCan the workload tolerate interruptions?

Step 2: Analyze Usage Patterns

Identify Your Pattern

Review historical data to identify:

  • Seasonal fluctuations in demand
  • Peak usage hours or days
  • Baseline usage that remains constant
  • Variable spikes that occur unpredictably

Use AWS Cost Explorer or Cloudability to visualize these patterns over time.

Step 3: Match Pattern to Pricing Model


Pricing Model Details

On-Demand Instances

How it works: Pay by the hour or second with no upfront commitment.

Best for:

  • Development and testing environments
  • Unpredictable workloads
  • Short-term projects
  • First-time AWS users learning patterns

Considerations:

  • Highest per-unit cost
  • Maximum flexibility
  • No commitment required
Reserved Instances (RIs)

How it works: Commit to 1 or 3 years for significant discounts.

Best for:

  • Production workloads with steady usage
  • Databases and baseline compute
  • Known capacity requirements

Options:

Payment TypeDiscountFlexibility
All UpfrontHighest (up to 72%)Lowest
Partial UpfrontMediumMedium
No UpfrontLowestHighest

Considerations:

  • Locked to specific instance type/family
  • Regional or zonal commitment
  • Can sell unused RIs on Marketplace
Spot Instances

How it works: Bid on unused EC2 capacity at steep discounts.

Best for:

  • Batch processing jobs
  • CI/CD pipelines
  • Big data analytics
  • Containerized workloads
  • Workloads that can checkpoint and resume

Considerations:

  • Can be interrupted with 2-minute notice
  • Prices fluctuate based on demand
  • Use Spot Fleet for automatic capacity management
Savings Plans

How it works: Commit to a consistent $/hour spend for 1 or 3 years.

Best for:

  • Organizations wanting RI-like savings with flexibility
  • Workloads that may change instance types
  • Multi-service commitments (EC2, Lambda, Fargate)

Types:

Plan TypeFlexibilityDiscount
Compute Savings PlansAny instance family, size, OS, tenancy, regionUp to 66%
EC2 Instance Savings PlansSpecific instance family and regionUp to 72%

Cost Estimation Tools

Use these tools to model costs under different pricing options:

ToolPurposeLink
AWS Pricing CalculatorEstimate costs for new workloadscalculator.aws
AWS Cost ExplorerAnalyze historical usage and get RI/SP recommendationsConsole
CloudabilityAdvanced FinOps analytics and recommendationsInternal tool

Example Scenarios

Scenario 1: Predictable Production Workload

Situation: A department runs 10 m5.large instances 24/7 for a production application.

Recommendation: Purchase 3-year Compute Savings Plans with partial upfront payment for ~60% savings.

Scenario 2: Variable Development Environment

Situation: Developers need instances during business hours only, with varying sizes.

Recommendation: Use On-Demand during the day, or Spot Instances if interruptions are acceptable.

Scenario 3: Batch Data Processing

Situation: Weekly data processing jobs that can tolerate delays.

Recommendation: Use Spot Instances with checkpointing. Jobs can resume if interrupted.


Additional Resources


Ownership

RoleTeam
Document OwnersA&E, FinOps, Cloud Operations
Original AuthorEmma Gersten
ReviewersPaul White