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Microsoft Purview Information Protection uses sensitivity labels to classify, protect, and govern your organization's data.

Information Protection

Microsoft Purview Information Protection helps you discover, classify, and protect sensitive information wherever it lives or travels. At its core are Sensitivity Labels—persistent tags that travel with your content and enforce protection policies automatically.


What is Information Protection?

Information Protection provides a unified labeling experience across Microsoft 365:

CapabilityWhat It Does
Sensitivity LabelsClassify content as Public, Internal, Confidential, or Restricted
Visual MarkingsAdd headers, footers, and watermarks to documents
EncryptionProtect files so only authorized users can open them
Access ControlRestrict actions like printing, copying, or forwarding
Auto-LabelingAutomatically classify content based on sensitive data detection

Why It Matters for Copilot

Labels create a trust boundary that Copilot understands:

  • ️ Labeled content → Copilot respects access controls
  • Unlabeled content → Copilot may surface to anyone with file access

Label Taxonomy for Higher Ed

LabelUse CaseProtection
PublicPress releases, public websitesNone
InternalGeneral university businessExternal sharing blocked
ConfidentialHR documents, budget draftsEncryption available
Confidential - FERPAStudent records, gradesEncryption + access control
Confidential - HIPAAHealth recordsEncryption + audit logging
RestrictedExport-controlled research, PIIFull encryption + no external access

Key Capabilities

️ Manual Labeling

Users apply labels in Office apps, Outlook, and SharePoint. Labels persist when files are copied or shared.

Auto-Labeling

Automatically apply labels when content contains:

  • Social Security Numbers
  • Credit card numbers
  • Student IDs (custom SIT)
  • FERPA-protected information

Encryption & Rights Management

Protect sensitive files with Azure Rights Management:

  • Only authorized users can open
  • Prevent copy/paste, printing, forwarding
  • Revoke access after sharing

Container Labels

Apply labels to Teams, SharePoint sites, and Microsoft 365 Groups to control:

  • External sharing settings
  • Guest access permissions
  • Privacy (public vs. private)

ResourceDescription
Purview Information ProtectionLabel management portal
Sensitivity Labels OverviewMicrosoft documentation
Implementation GuideEnterprise deployment guide